A market built on hard-won experience.
In 2010, when selling private shares was still largely taboo, Shawn Bercuson was navigating liquidity for his Groupon shares with little help and high fees. What followed was fifteen years of experience on every side of the market — as a seller, an investor, and ultimately a builder.
From early secondary investments like One Medical to launching BullVC in 2021, Shawn spent years sharpening a conviction: that the secondary market could be better, more transparent, and far more accessible than it was. Earlyasset is the result.
"I had to navigate the secondary market when almost no one else was doing it. That experience is foundational to how we operate today."
— Shawn Bercuson, Co-Founder & Managing PartnerThe Beginning
Shawn Bercuson joins the founding team of what would become Groupon — one of the fastest-growing companies in internet history — gaining an insider's view of hypergrowth and the private markets that fuel it.
The Discovery
Selling private shares is still largely taboo. One broker exists — SecondaryMarket.com — but with high fees and little transparency. Shawn navigates it anyway to find liquidity for his Groupon shares, becoming one of the early sellers to chart a path through an unstructured market.
The JOBS Act
The JOBS Act creates structural incentives for companies to stay private longer — one of several forces reshaping the private markets. Secondary transactions begin gaining legitimacy, but remain far from mainstream. Shawn sees what's building.
From Seller to Investor
Shawn begins investing in companies through secondary transactions, including One Medical — an early bet on a category-defining healthcare business that would go on to list on Nasdaq in 2020.
One Medical IPOs on Nasdaq
The secondary investment thesis is validated. One Medical's public listing marks an inflection point — proof that patient, disciplined secondary investing in the right companies creates real returns.
BullVC
Shawn launches BullVC, a secondary fund investing in high-growth private companies. The portfolio includes Onfido, MNTN, DailyPay, Greenlight, and others — sharpening his underwriting process and deepening his conviction in the asset class.
Earlyasset is Born
Drawing on fifteen years of secondary market experience — as a seller, an investor, and a builder — Shawn founds Earlyasset.com: modern infrastructure for the venture-backed secondary market.
Earlyasset Capital Launches
Shawn teams up with Alex Lurie and launches Earlyasset Capital — the exclusive financial partner of Earlyasset.com — to provide institutional-grade secondary capital, disciplined, transparent, and built on hard-won experience across every side of the market.